Club Barman dello Stretto | Francesco La Rosa

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How this started

Claudio Patania — president of Club Barman dello Stretto, a Messina bartender association, and a professional flair bartender and mixology trainer — had seen my work on social media before he reached out. That led to content for the first Messina Cocktail Week in December 2024, covering the Messina territory across Club Barman and multiple local venues. It went well enough that the relationship kept going: I started working with Club Barman properly at the start of 2026.

Bartender in a black vest talking with a colleague behind the bar, mixing glass and Bacardi bottle on the counter

Club Barman dello Stretto

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How I approached it

Club Barman is a professional, technical subject — training, masterclasses, mixology — and the brief was to make that feel social and accessible without dumbing it down. That meant moving between three registers: interviews that give the organisation a human voice, street and local content that puts it in the city rather than behind a bar counter, and a promotional spot built to explain plainly what Club Barman actually is. The goal throughout was authority through familiarity — content built to make people in Messina recognise the name, not just see a nice video.

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