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Selected frames
Client · Automotive
Three days photographing an Aston Martin DBS Superleggera across Prague — by day in Malá Strana and at the Castle, by night on Old Town and Wenceslas squares — built for brand press and editorial coverage around the Aston Martin / Peroni partnership. Winter 2021.
Aston Martin contacted Francesco directly through social media while he was based in Prague. The goal was photography that could support business press and editorial coverage around the Aston Martin / Peroni collaboration — Peroni Libera 0.0% and Aston Martin's Formula One team announced a multi-year partnership in February 2021. Francesco worked independently on a three-day assignment, with a driver operating the car for the shoot.
Winter light in Prague is flat and even, with no additional artificial lighting used in the public locations. The approach stayed deliberately simple: architectural, scenic, clean — letting the car and the city's own architecture carry the image rather than a heavily art-directed set.
The city does the lighting twice over. By day the overcast sky behaves like a softbox the size of Prague, which suits a black car: no hotspots to fight, and the panels read as shape rather than glare. After dark the sodium lamps and the floodlighting on the monuments do the work instead, and wet cobbles turn the ground into a second light source. The same car photographed six hours apart is effectively two different subjects, which is why the set runs across both.
For automotive and brand campaigns that need clean, architectural photography built around the car itself.
Discuss a campaign shootThe moving counterpart is Formula 1 — Barcelona 2020, shot with FIA paddock accreditation. Both sit under Motorsport.