Client · Fashion
Ongoing photography and video for an Italian tailoring house — collection films and social content since 2023, including coverage of Colombo Fashion Week 2025.
← Back to PhotographyCettina Bucca is an Italian tailoring house based in the Messina area, founded in 2010 as a made-to-measure atelier and now working under the name "Italian Emotional Couture" — sartorial collections and accessories rooted in Sicilian tradition. The relationship with Francesco began in 2023 and has stayed continuous since: short-form video around each new collection, brand content, and ongoing social-media presence.
In February 2025, Cettina Bucca represented Made in Italy at Colombo Fashion Week in Sri Lanka — part of a collaboration between WHITE Milano and Colombo Fashion Week, supported by the Italian Embassy in Colombo, connected to the Italian Design Days context. Francesco documented the brand's participation: image and video for the archive and for the brand's online presence, capturing the collection on an international stage far from its Sicilian base.
It wasn't just "being there" — it meant adapting to a different production environment, building a visual record of the brand's presence, and working within an international fashion-week schedule. The visibility from that work is also what connected Francesco to the WHITE Milano ecosystem directly — see the White Milano case study for how that relationship developed.
Ongoing short-form video for new collections and general brand storytelling.
A three-year relationship built on short-form content is a different kind of proof than a single campaign: it shows the work actually holds up as a brand's ongoing visual voice, not just a one-time look. Colombo extended that into an international, higher-pressure production context — and the visibility from it opened the door to WHITE Milano directly, which is its own form of result.
For fashion and tailoring brands that want ongoing content, not a one-off shoot.
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