Cettina Bucca | Francesco La Rosa

01

An ongoing relationship

Cettina Bucca is an Italian tailoring house based in the Messina area, founded in 2010 as a made-to-measure atelier and now working under the name "Italian Emotional Couture" — sartorial collections and accessories rooted in Sicilian tradition. The relationship with Francesco began in 2023 and has stayed continuous since: short-form video around each new collection, brand content, and ongoing social-media presence.

Accessory detail

02

Colombo Fashion Week, 2025

In February 2025, Cettina Bucca represented Made in Italy at Colombo Fashion Week in Sri Lanka — part of a collaboration between WHITE Milano and Colombo Fashion Week, supported by the Italian Embassy in Colombo, connected to the Italian Design Days context. Francesco documented the brand's participation: image and video for the archive and for the brand's online presence, capturing the collection on an international stage far from its Sicilian base.

It wasn't just "being there" — it meant adapting to a different production environment, building a visual record of the brand's presence, and working within an international fashion-week schedule. The visibility from that work is also what connected Francesco to the WHITE Milano ecosystem directly — see the White Milano case study for how that relationship developed.

Published by @cettinabucca — “Cettina Bucca x Colombo Fashion Week”, tagging Francesco La Rosa alongside Colombo Fashion Week and WHITE Milano. View post ↗

03

Collection & brand content

Ongoing short-form video for new collections and general brand storytelling.

Collection — sequined coat

New collection

Outfit & brand content

Beach & atmosphere

04

What this proves

A three-year relationship built on short-form content is a different kind of proof than a single campaign: it shows the work actually holds up as a brand's ongoing visual voice, not just a one-time look. Colombo extended that into an international, higher-pressure production context — and the visibility from it opened the door to WHITE Milano directly, which is its own form of result.

Relationship: Ongoing since 2023
Client: Cettina Bucca — Italian tailoring house, Messina area, founded 2010
Scope: Photography and video together — collection films, lookbook and campaign stills, ongoing social
International: Colombo Fashion Week 2025, Sri Lanka
Led to: WHITE Milano
Published by: Four posts tagging Francesco, one crediting the video by name on the brand's own account

05

Published by Cettina Bucca

Cettina Bucca credits the work on its own account: four of the brand's published Reels tag Francesco La Rosa — the Colombo runway film above, and the three below. The strongest is this one, where the caption credits the video to him by name rather than only tagging the account.

SS26 accessories, published by @cettinabucca with the caption credit “Video @francescolarosa.ph”. View post ↗

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